MUD/WTR Product Design
Product design, ecommerce experience
Translating MUD/WTR’s distinct brand into clear, compelling digital journeys built around real customer needs.
I design digital products that make complex buying decisions feel simple.
See selected works below ↓
Leesa Product Design
Research, design system, ecommerce
A customer-led redesign that connected research, brand expression and a scalable interface system.
Leesa Product Management
Roadmap, experimentation, growth
A practical product management framework for turning customer insight into launches, tests and measurable growth.
Saatva Mattress
Luxury commerce, product design
A premium buying experience designed to make a considered purchase feel more confident and more human.
Solaire Mattress
Product storytelling, ecommerce
A product experience that made sophisticated comfort technology simple to understand and easier to buy.
Snoutscan
Product concept, UX design
A new approach to pet identification built around a natural interaction: scanning a dog’s nose.
About
I turn customer insight into products that work—for people and the business.
I started in accounting and finance, where auditing taught me how businesses work, how teams deliver and how to make decisions with evidence. I moved into product design because I wanted to use both the analytical and creative parts of my brain.
At Saatva and Leesa, I grew from designing customer journeys to leading ecommerce across research, experimentation, content and growth. Today I lead ecommerce at MUD/WTR, connecting customer needs, brand craft, technology and commercial outcomes.
I believe product design is a team sport. The best designers and operators facilitate decisions, connect the dots and keep the work moving. I do my best work with thoughtful teams that value clear goals, direct feedback and a sense of humor.
Marketing Operators Roundtable
A long-form conversation about the work behind modern ecommerce.
Watch on YouTube ↗